Brief

Brand and create an innovative alcoholic drink with a strong sense of place for a U.K. market.

Solution

The series of cans individually reflect the energy and vibrancy of the famous annual Notting Hill Carnival. The designs and names of each drink draw from both the

heritage of London’s street signs, as well as the modern graffiti created in the carnival. The Notting Hill brand will be promoted and sold in the carnival itself.